Media kit

Assets, positioning, and visual proof for YAKKL products.

This page is the public starting point for press, podcasts, newsletters, analysts, and partners. The linked assets are the canonical public marks unless a separate production package is supplied.

Available now SVG marks, story angles, public-safe explainers, and launch-ready positioning.

Raster, video, slide, and print bundles should be generated from these source assets instead of improvised from screenshots.

Brand kits

Four brand kits, one public asset surface.

Ari, YAKKL, Meridian, and Wallet need different stories. Ari is embeddable AI. YAKKL is the company umbrella. Meridian is workflow infrastructure. Wallet is risk-aware self-custody. Keep those messages separate even when they share the YAKKL name.

Embeddable AI

YAKKL® Ari™

Controlled AI runtime for apps that need native assistant surfaces, Credit Units or BYOK routing, signed usage events, budgets, throttles, and visible powered-by YAKKL attribution.

Suggested story angles

Ari is AI that ships inside the app, not a detached chatbot.

Every embed runs through app identity, policy, budget, key, and signed usage controls.

Best first visual: Host App -> Signed Embed -> Policy -> Ari Runtime -> Usage Events.

Company mark

YAKKL®

Corporate umbrella mark for YAKKL surfaces that are not specifically Wallet, Meridian, Ari, Rhumb, or another product-family brand.

Suggested story angles

Use YAKKL when the story is the company, platform, or family of products.

Do not use the corporate mark as a substitute for a product-family mark when the product is the subject.

Best first visual: YAKKL umbrella -> Wallet, Ari, Meridian, Rhumb, and future product families.

AI orchestration

YAKKL® Meridian™

Workflow infrastructure for builders and teams that need model output to become inspectable plans, artifacts, audits, handoffs, and searchable execution memory.

Suggested story angles

One Master Plan, many models, durable evidence.

Meridian classifies the work, routes phases to fit-for-purpose models, and preserves what happened.

Best first visual: Prompt -> Classification -> Model Routing -> Artifacts -> Audit -> Handoff -> Recall/Search.

Digital assets

YAKKL® Wallet™

Security-first self-custody for people with real assets at stake: Explorer for direct wallet use, Guardian for protected operation, Sovereignty for high-value private-preview planning.

Suggested story angles

Explorer goes direct. Guardian inserts local security checks before the network.

Sovereignty is application-based while high-risk mechanics stay private.

Best first visual: Browser Extension -> Local Guardian Services -> Risk Review -> Backend -> User Decision.

Explainer routes

The stronger story is the operating model, not the logo.

Use these routes when an article, investor note, podcast prep, or launch page needs to show how the product actually works.